Job Description

PPC Specialist

Job Title: PPC Specialist

Location: Remote

Work from home essentials:

Hardware Required Items:

1. Laptop or Desktop PC: Laptop or PC with Intel Core i5 6th generation or better (8th Generation is recommended). Laptop or PC required memory is minimum 16 GB.

2. LED Monitor: LED Monitor with 22-inch screen or better

3. Headphones: Headphone with noise cancellation

4. Mouse & Keyboard

5. Electricity backup for 2 to 3 hours: In case of a power outage or any unforeseen circumstances, you should have power back up for 2-3 hours

Sitting Requirements:

1. Table & Chair: You should have Table & chair suitable for Laptop usage.

2. Peaceful corner: At home, you should have enough space to work peacefully without any noise disturbance

Timings:

Monday to Friday: 8:00 AM to 6:00 PM BST

Saturday: 12:00 PM to 4:00 PM BST

Part-time basis

About the Role

Position Responsibilities:

1. Develop, implement, and manage Ads campaigns that align with business goals and objectives
2. Conduct keyword research and analysis to identify opportunities for campaign optimization
3. Create comprehensive advertising strategies, including ad copy, targeting, and budgeting.
4. Analyze campaign performance data and generate reports to track KPIs, including CTR, CPC, conversion rates, and ROI
5. Provide insights and recommendations based on data analysis to improve future campaigns.
6. Stay updated with the latest industry trends, Google Ads updates, and best practices.

Education and Experience:

Bachelor's degree in Marketing, Business, or a related field.

Proven experience as a Google Ads Specialist or similar role.

Google Ads certification is preferred.

Skills:

• In-depth knowledge of different Ads platforms, including Search, Display, Shopping, and Video campaigns.
• Strong analytical skills and proficiency in using Google Analytics and other reporting tools.
• Excellent understanding of digital marketing concepts and best practices.
• Proficient in Microsoft Excel or Google Sheets for data analysis and reporting.
• Strong communication skills and ability to work collaboratively with a team.
• Creative thinking and problem-solving skills.

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